Step into the wonderful world of Variety Centre, where every corner is bursting with joy and wonder! Since 1973, we've been delighting families in Karachi with our fantastic array of kid's items. From our humble beginnings to our now towering four-floor emporium, complete with three more branches across the city, we've grown alongside the smiles of generations. Now you can also buy toys online covering baby toys, kids toys etc. Come explore our treasure trove of over 15 categories of goodies, and let the adventure begin!

Reviews on Google

One stop solution for all your toy and gifting needs. Great variety of kids clothing as well. Always top class quality and affordable rates

Muhammad Abbas

One of the best toy shop in Karachi.Quality stuff and price range is reasonable..must visit
They also have Trampoline,slides,rocking chairs for kids,walkers,high chairs,car seats etc...

Nida Khan

Amazing shop for kids toys, In my opinion best in town, Huge variety. Big shop consist of 3 floors, Reasonable price.
Very good staff.

Umer Abdul Rauf

A very huge toy store probably one of the biggest in Karachi. Very extensive range of toys for all age brackets and liking. Also had a in-store cloth, book as well as cycling sections.

khalid raju

Excellent variety of children toys especially the cars collection. Big spacious store with friendly staff. I have been there a few times - have bought RC cars recently. Car parking is also convenient either outside or across the road. Although my thumb rule is: never bring along kids to a toy store :)

Salman Kasbati

Great variety of all kinds of toys ranging from branded toys to low cost chinese ones. No matter what your price range is, you're likely to find something suitable within your budget. Unlike other toy shops in the vicinity, their prices are fixed as well as reasonable so you're saved from the hassle of bargaining and negotiation along with a risk of paying more than you should thus offering peace of mind!

Arsalan Ghani

Amazing variety of toys for children of all ages. Great assortment of all branded and unbranded toys. The store is spread over 3 stories and has a elevator for easy access. The large space means that the store doesn't feel too crowded

Rizwan Zuberi

An excellent store for an unlimited variety of toys.
Complete range of branded, unbranded toys, study material, swimming suits, beach toys, bikes, battery operated rides etc. Very reasonable rates and a one stop solution for all your toy needs.

Haris Virani

I visited this shop after very long time. Since I moved to US. It becomes huge toy center now. Reasonable price, professional staff. Masha Allah amazing place!

Omer Khan

Best place to shop for kids toys. Prices are also very reasonable. They have a great variety of toys for all ages spanning over 3 floors

Jazib Iqtidar

Great place for toys and baby gear with reasonable prices. Has 4 floors with all types of toys

Bilal Jafrani

I am action figure and car models collector and I have never seen such variety like they have. Rarest legends figures and maisto car models . I am so happy that now I can finally buy everything in Karachi.

Afzal Ahmed

Excellent place has huge variety of toys and good selection of clothes and babies stuff.

Burhan Uddin Ahmed

Amazing collection. You'll find all kinds of toys under one roof (even original Disney collectibles!) Reasonable prices too.

Saeeda Rafaqat

Excellent place to buy branded and unbranded toy's. Huge collection of toys . Pricing are also very much reasonable. Highly recommended !

Yousuf Baig

The best online toy store in Karachi was a delight with Variety Centre. Their wide selection, online web store, and online shopping experience make it a top choice for toy shopping. Highly recommended!

Ahsan Ayub